Hi, I'm Brian Mills.

I became an advisor because I never had one. I kept seeing financial advice built for people who had already made their money and had large amounts to invest. That leaves a lot of people with questions, stress and decisions to make, and no accessible place to take them. That's the gap River Cove seeks to fill. No minimums, no products to sell. Just objective advice for anyone willing to pay the hourly rate.

As a former college athlete (Go Vols!) and business owner, I have a particular passion for working with other self-employed folks who want to make the most of the opportunities they're creating. Planning for taxes, budgeting irregular cash flow and investing for the long term can make a real difference. I want to help you put it into action.

When I'm not nerding out on the finer points of financial planning, you'll find me riding my bike to train for the next irreverent cycling quest, playing board games and watching movies with my wife and two sons, going to sporting events with good friends, or doing a crossword puzzle. I love a good dad joke and welcome any and all puns. I also love otters.